Sunday, August 17, 2008

iPhone 3G: AT&T’s answers to the tough questions



Yesterday’s announcement of the 3G iPhone at WWDC answered a lot of questions, but as with any unreleased product announcement, it also raised a few. Some of the questions I have seen circulating around, and some I had in my mind. So hear is the answer to some of the questions, courtesy of Brad Mays, AT&T PR.

Will you allow the iPhone 3G to be used on your pre paid service? No, each new iPhone requires a new, two-year contract. There will be no pre-paid or month-to-moth options.

Basically now there is no doubt, that the iPhone will not be able to be used on pre paid plans. This is unfortunate, as all the pre pay plans can do is give Apple more sales. It does not fit with Apple’s new plan to stop iPhone unlocking, and alas will not be allowed.

Can customers not eligible to receive a discount price, or those who are not willing to sign a contract, still get the iPhone 3G? No - see number one.

Well that is pretty straight forward. It does not answer the question though, if a customer currently on AT&T can get the iPhone 3G at the discount price. I am sure all that will come up in the future as the July 11th release draws nearer.

For people who are not in 3G areas but want the 3G iPhone for its looks, new features etc, will you still charge the extra $10 for data, or can they use the standard iPhone plans? We will provide more plan-specific information closer to the time of availability. But, as of right now, we have said that each new contract requires a voice and data plan. And, the new iPhone data plans are $30 for consumers, $45
for business users.

Well, it seems that AT&T prefers to deliver the typical corporate dance around. In my area, AT&T offers no 3G coverage, at all. There are plenty of areas with the same story, and it is hardly fair for them to pay an extra $10 a month for the same service they were getting with their old iPhone.

How will AT&T be activating the iPhone 3G, and can activation be done at home via iTunes still? All activations will take place in the store. We think this will give customers an opportunity to cover any questions they have before leaving the store.

We all know that this is not the case. Apple and AT&T are severely cracking down on iPhone unlocking, and are requiring all iPhones to go out the door activated. While there could be some truth to what was said here, it is more likely they are just trying to tighten control.

I of course do not speak for everyone. There are tons of questions I did not ask. What are the questions you all have? Please leave a comment, and we will contact AT&T again, and make another post with the answers you all crave.



No comments: